All the World’s a Shopping Cart

In the Creepy But True category, a new Canadian study asserts that “parents take better care of pretty children than they do ugly ones.”

Shocker.

The NYT adds this:

“When it came to buckling up [in a supermarket cart], pretty and ugly children were treated in starkly different ways, with seat belt use increasing in direct proportion to attractiveness. When a woman was in charge, 4 percent of the homeliest children were strapped in compared with 13.3 percent of the most attractive children. The difference was even more acute when fathers led the shopping expedition - in those cases, none of the least attractive children were secured with seat belts, while 12.5 percent of the prettiest children were.”

Got to love them dads. Everything that is wrong with this world begins in a supermarket. This is my new theory, as of right now. Let’s roll with it for a bit: processed foods; marketing; fathers ignoring ugly children; UGLY CHILDREN.